Swedish soccer fans descended on Texas this week to watch their team take on the Netherlands in the World Cup.
And, of course, a trip to Texas leads to some discoveries, including one big, beaver-mascotted gas station.
That’s right: Buc-ee’s.
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And if the brisket-slingin’ convenience store chain needs a new spokesperson — a human one — I think we may have found the guy.
Houston’s KHOU was chatting with World Cup fans, something most local news stations have realized is usually gold, Jerry.
One reporter decided to ask a Sweden supporter about his cowboy hat, and wound up getting a Buc-ee’s commercial.
“From Buc-ee’s!” the fan said when asked where he got his Texas-sized lid. “So go, Buc-ee’s. Great place. I love the beef jerky. We love the cowboy style!”
Of all the things the rest of the world has discovered about America in the last week and a half, nothing seems to shatter brains quite like Buc-ee’s.
I mean, it shatters American brains. The first time I walked in, my head was spinning. There were cartoon beavers everywhere, brisket sandwiches far better than any gas station should be able to produce, and a bar of jerky (and a wall of jerky next to it for the impatient or antisocial). They even sold artwork in the immaculate bathrooms!
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Now, imagine coming from Linköping or Malmö, where you’ve never seen a soda cup bigger than 20 oz., and wandering into Buc-ee’s.
Yeah, I’d buy a cowboy hat and start shilling for them on television too.
Unfortunately for this Swedish fan and his pals, it was a rough day for the team. The Dutch put on an absolute show and annihilated them 5-1 to take control of Group F.
Well, maybe on the way back to his hotel he can swing by Buc-ee’s and drown his sorrows in a Texas cheesesteak burrito.
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