By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Pew PatriotsPew PatriotsPew Patriots
Notification Show More
Font ResizerAa
  • Home
  • News
  • Tactical
  • Guns and Gear
  • Prepping & Survival
  • Videos
Reading: Tinder’s new head pushes company to move away from ‘hookup’ reputation and rebrand for Gen Z users
Share
Font ResizerAa
Pew PatriotsPew Patriots
  • News
  • Tactical
  • Guns and Gear
  • Prepping & Survival
  • Videos
Search
  • Home
  • News
  • Tactical
  • Guns and Gear
  • Prepping & Survival
  • Videos
Have an existing account? Sign In
Follow US
Tinder’s new head pushes company to move away from ‘hookup’ reputation and rebrand for Gen Z users
News

Tinder’s new head pushes company to move away from ‘hookup’ reputation and rebrand for Gen Z users

Jimmie Dempsey
Last updated: May 31, 2025 4:08 pm
Jimmie Dempsey Published May 31, 2025
Share
SHARE

Spencer Rascoff, the CEO of Tinder parent company Match Group, is promising to change the reputation of Tinder as a casual hookup app into a more serious dating app. 

“This generation of Gen Z, 18 to 28—it’s not a hookup generation. They don’t drink as much alcohol, they don’t have as much sex,” Rascoff said to a group of investors, according to The Wall Street Journal. “We need to adapt our products to accept that reality.” 

Unlike the millennial generation, which helped popularize Tinder and shaped the dating app into a domestic and international success, Gen Z appears to be less interested in purely casual dating experiences. Some commentators believe that Gen Z is a generation that is tired of “ghosting,” which is defined as suddenly cutting off communications with another person without warning, and instead seeking more authentic dating experiences. 

WASHINGTON STATE DEMOCRATS WANT TO TAX ONLINE DATING APPS

Rascoff signaled that Gen Z’s dating preferences are key to the future success of Tinder as a company. 

“Users don’t want more matches, they want better ones,” Rascoff wrote in the memo viewed by The Wall Street Journal.

Better matches, according to Rascoff, means fundamentally shifting the way that users interact with Tinder. 

“Think of Tinder like a bar where people come together to meet new people,” Rascoff said. “We have to innovate to drive more people into our establishment, and that means renovating our bar.”

Rascoff is slated to take the top role at Tinder as well, in a leadership shift that shows the company’s attempts to meet changing dating trends for a younger generation of users. 

Match Group Lawsuits

HOW TO NOT FALL IN LOVE WITH AI-POWERED ROMANCE SCAMMERS

While Gen Z struggles with “ghosting” in dating, they also struggle to meet important life milestones like marriage. 

In the dating world, Gen Zers have access to more potential partners than perhaps any other generation before them. Yet, at the same time, this age group, now between 13-28 years old, is getting married years after their Baby Boomer grandparents did, swiping through potential partners, and going out on dates with multiple people only to face higher rates of rejection.

 

Fox News’ Taylor Penley contributed to this report.

Read the full article here

You Might Also Like

Hegseth directs DOD civilian workforce to comply with Musk’s DOGE productivity email

Sydney Sweeney breaks silence on split from fiancé after 3-year engagement

Colorado man sentenced to life in prison for DUI that killed Air Force veteran, injured his children

Brandel Chamblee, who has long opposed LIV Golf, says he’s second-guessing himself after playing with Trump

Angry mob targets wrong house after accused serial cat killer released from jail as vigil turns violent

Share This Article
Facebook Twitter Email Print
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

We Recommend
Hulk Hogan Netflix documentary was in production before his death; wrestler did 20-plus hours of interviews
News

Hulk Hogan Netflix documentary was in production before his death; wrestler did 20-plus hours of interviews

Jimmie Dempsey Jimmie Dempsey July 27, 2025
Luigi Mangione musical sells out in San Francisco, producers eye national tour after smash debut
Deion Sanders, medical team will hold news conference amid Colorado coach’s battle with unspecified issue
Attorney weighs in on family’s rage after Kaylee Goncalves’ sister scorches ‘stupid, clumsy’ killer Kohberger
Dwayne ‘The Rock’ Johnson pays tribute to ‘immortal’ Hulk Hogan: ‘A childhood hero’
6 kitchen items that experts ‘would never recommend’ buying at secondhand shops
Jacksonville mayor says viral police punch video ‘disturbing’ as probe moves forward
News

Jacksonville mayor says viral police punch video ‘disturbing’ as probe moves forward

Jimmie Dempsey Jimmie Dempsey July 26, 2025
Why Has The Birth Rate In The United States Fallen To The Lowest Level Ever Recorded?
Prepping & Survival

Why Has The Birth Rate In The United States Fallen To The Lowest Level Ever Recorded?

Jimmie Dempsey Jimmie Dempsey July 26, 2025
FBI Deputy Director Bongino vows to reveal ‘truth’ in cryptic social media post
News

FBI Deputy Director Bongino vows to reveal ‘truth’ in cryptic social media post

Jimmie Dempsey Jimmie Dempsey July 26, 2025
Pew Patriots
  • News
  • Tactical
  • Prepping & Survival
  • Videos
  • Guns and Gear
2024 © Pew Patriots. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?