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Tuesday night at the Capitol Hill Club, just steps from the House office buildings and a world away from cable news hysteria, the senior Trump political command gathered its core team to talk midterms. It was not a rally. It was not a pep talk. It was a working session — about two hours, a chicken-and-steak buffet, roughly 75 to 100 people in the room, many of them Cabinet secretaries and their top aides, almost all political veterans.
The mood, according to one attendee, was not panicked. Not shaken. But not sanguine, either. Just focused. The kind of focus that comes from knowing that, at the moment, the patterns of history are not on your side.
Midterms are almost always brutal for a president’s party. Since World War II, the president’s party has lost House seats in all but a handful of elections. The average loss is measured not in single digits but in dozens. The modern political era is replete with examples: 1994 for Bill Clinton, 2010 for Barack Obama, 2018 for Donald Trump himself. The gravitational pull of backlash is real.
Which is why Tuesday night’s meeting mattered.
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Susie Wiles, the president’s chief political architect and one of the most disciplined operators in either party, hosted and spoke briefly. Then pollster and strategist Tony Fabrizio took over, presenting roughly 25 slides of data — demographics, issue salience, message testing, and a summary of what breaks through and what falls flat.
The headline: The economy will be THE issue at the polls this November.
Not immigration. Not foreign policy. Not Epstein or the border. Not investigations or indictments or Jan. 6 retrospectives. The economy.
Fabrizio’s data showed that certain messages resonated with key voters: banning stock trading for members of Congress; promoting greater transparency in health insurance pricing and claims reimbursement; lowering prescription drug costs; and protecting the Trump tax cuts. Housing affordability, especially for younger voters, looms large — a kitchen-table issue with generational bite, though one the administration has yet to solve, either politically or through policy.
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Notably, taking credit for closing the border does not resonate nearly as much as Republicans might assume. It’s not that voters oppose border enforcement; many simply see it as baseline governance rather than a life-changing economic intervention.
The persuadable universe is also narrower than partisans often imagine: men, moderates, true independents and Hispanic voters. These are the movable pieces on the board.
The battlefield, at least for now, is defined. There are 36 targeted House races and seven key Senate races that will determine the balance of power.
When addressing the group, Fabrizio was not pessimistic, but nor was he sentimental. He urged the team to prioritize specialized podcasts and social media over national news interviews. Paid media, he argued, should be highly targeted — digital, demographic and data-driven — rather than sweeping broadcast or even cable buys. Facebook remains king for voter reach, followed by Instagram and TikTok. The information ecosystem is fragmented and specific; campaigns that pretend it is still 2004, with its homey, conventional mainstream vibe, are wasting money.
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The battlefield, at least for now, is defined. There are 36 targeted House races and seven key Senate races that will determine the balance of power. The Senate math, as presented, is favorable to Republicans unless something dramatic shifts. One striking assertion: the only way Republicans lose their Senate majority is if Democrats take 50 House seats — a wave scenario of historic proportions, made difficult because redistricting has placed the vast majority of House seats safely in the hands of one party or the other, barring a massive tsunami.
After Fabrizio came James Blair, the White House’s political czar, armed with an ice-cold bucket of galvanizing history. It is rare — exceedingly rare, he told the assembly — for a president’s party not to lose a significant number of seats in a midterm.
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Blair pointed to the recent special election in Tennessee’s 7th Congressional District as a tale both cautionary and instructive. The race appeared headed for a loss until a late, aggressive push on messaging and grassroots organizing saved the seat for Republicans and generated lessons about what works — and what does not.
You cannot argue voters into believing wages are up, he said. They have to feel it. Economic statistics do not automatically translate into economic security, nor do they take precedence over personal bank accounts and family budgets. And some good, old-fashioned opposition research painting Democratic candidates as out of step with the electorate can do wonders.
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Perhaps the most candid moment of the evening came when Team Trump acknowledged a central reality of this presidency: Donald Trump will do what he wants to do. He will say what he wants to say. He will not be governed by slide decks, message matrices or pleas from Republican candidates and strategists. The rest of the political apparatus, therefore, must be relentlessly data-driven and on message — two separate but related campaigns running in parallel: one instinctual and improvisational, the other disciplined and empirical.
The Trump high command expects Democrats to run largely on a “Stop Trump” message. History suggests that is not a foolish approach. Opposition parties in midterms often succeed by nationalizing the election as a referendum on the president. But referendums cut both ways. If voters decide the question is not “How do you feel about Donald Trump?” but “How do you feel about your cost of living?” the terrain shifts.
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Ironically, for all the caricatures of chaos, arrogance and impulse that surround Trump world, the Capitol Hill Club meeting was a sober, methodical session. Cabinet secretaries such as Scott Bessent, Howard Lutnick, Robert F. Kennedy Jr., and Sean Duffy attended, along with senior aides — not to posture or network, but to listen.
No one in the room thought the midterms would be easy. No one suggested the president’s party was immune to natural political rhythms and swings. But neither did they prepare for inevitable defeat.
The White House officials acted as an alert and cohesive team — one that understands the rules of the game and believes it can bend them.
In Washington, that counts as confidence.
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